It’s 2024, and it seems like nearly everyone has a blog nowadays. You might be wondering, in a world so saturated with content, is starting a blog still worth it?
If you ask me: it absolutely is! But the game has changed.
Blogging in 2024 is all about finding your own unique voice and niching down. This means leveraging your expertise and focusing on a specific destination or certain type of travel, instead of trying to cover everything. You can still explore other places or share travel tips, but having a niche will set you apart and help you build a dedicated audience.
Making a mark in travel blogging in 2024 is more than possible – it can be profitable too. But it’s not just about writing and hitting “publish”. It’s about creating a strategy, sticking to it, and pivoting when needed.
Watch my vlog on how to start a travel blog:
In this post I’m here to help you pick and choose the best ways to grow your brand, and which courses will help you get there. From finding your niche to expanding your business, these courses are your roadmap to success in the ever-changing world of travel blogging.
When is the right time to invest in a course?
When I first started travel blogging in 2012, courses didn’t exist yet. It was mostly trial, error, and me stalking a few of my favorite blogs down to the minute details to see what they were doing that seemed to be working. It took me months to do this digging and years of trial and error before I started breaking even on my blog (you can read my full history here). These days, I’ve observed many bloggers skipping some of those arduous years by having the right training from the start (that said, this is not and will never be a ‘get rich quick’ profession).
If you’re just starting out, you can cut out lots of time by joining a travel blog course or coaching program. They can range from a few hundred to a few thousand dollars.
I know that when starting out, every entrepreneur is bootstrapping and upfront investments are big decisions, but that is the nature of every new business.
My first course purchase was three years into my blogging journey back when Travel Blog Success still existed. My main reason for joining was not for the course itself, but for access to the secret Facebook group where I could talk strategy with other top travel bloggers. That was the part of the course that everyone was talking about, and since then, I’ve joined a high-level mastermind group that costs five figures for the same access.
What really matters is not just some course content that anyone could produce, but the coaching, the one-on-one networking conversations, the chance to ask high-level people questions, and to do it in a live format that keeps you accountable.
How to spot fakers and bad courses
Lots of people have travel blogging courses, so how do you know who is legitimate?
First of all, make sure that this person actually is who they claim to be. There are some ways to check into people’s traffic, my favorite free tool being SimilarWeb, which does a very rough estimation of a website’s traffic. It’s usually not all that accurate, but if you see this, it’s very bad news:
It means the blog’s traffic is too low to even register.
I can’t begin to tell you how many blogging courses are being hawked by people whose search results will show you this image, and how many bloggers will inflate their actual numbers.
Is the blogger who is selling the course willing to talk about traffic or provide proof of paid projects? What does their media kit or press kit look like? Can they prove they’ve really gotten paid work, and do they show the articles from the news outlets they claim to have been featured in? Are real people commenting on their posts?
Since almost nobody does this, I think it’s important to show you what I’m actually working with. Here are my stats for March 2023 straight from Google Analytics:
At my site’s height, here are the stats for January 2023:
Blogging is a journey and it takes time and dedication, but yes, you can absolutely make it. So if they are promising you a way to get rich quick, run, don’t walk, away!
So, which legitimate travel blogging course is right for you?
That said, there are people who do have legitimate courses and who genuinely know what they are talking about. They will deliver what they promise and are basing it on years of trial and error.
The first thing to consider is what niche the person is in. A woman can speak better to brands that face women, and a budget travel expert can speak better to blogs that focus on that niche, for example.
How does the blogger mostly make their money, and do you want to do it the same way? These are good questions to ask.
Here’s what’s out there from my course offering to others I’ve learned loads from over the years:
Travel Blog Accelerator
Most courses out there have a very cookie-cutter approach and will tell you one way of being successful in this industry – their way. I think what’s more valuable is accountability, having access to a wide range of successful people, and seeing the multitude of ways to make money from many angles. That’s why I started a group coaching program where we meet live, rather than putting together another course that you do on your own (though recordings are always available for those who can’t join live).
We have group accountability calls and a private slack chat group (so that you can stay off of Facebook!). We have a live call with a six-figure blogger with a Q&A each month, and I’m always reachable for any questions. My promise is to tell you everything that has worked for me to reach the full time, six-figure level with employees and multiple income streams.
Here’s a preview of some of the topics we cover:
- How to pick your niche (featuring Kristen of Bearfoot Theory)
- How to get featured in media and mastering SEO (featuring Silvia of Heart My Backpack)
- How to monetize and make affiliates work (featuring Liz Carlson of Young Adventuress)
- Social media mastery (Featuring Ashley Yap, BMTM’s Director of Marketing)
- Building an email list (Featuring Alyssa Ramos of My Life’s A Travel Movie)
- How to create products (Featuring Alex Baackes of Alex in Wanderland)
- The business side of blogging (taxes, establishing an LLC, trademarking, and more)
Each month I ask the group what topics they most want to cover. It’s a dynamic, supportive group of women of many niches and levels of experience and exactly what I felt was missing from most courses. I’m happy to report a 90% retention rate 6 months on, which is pretty amazing and something I’m proud of.
It’s a monthly program that you can opt into or out of as needed, with a chance to apply for the opportunities that we get pitched for when you stay in the program for 6 months or longer. When you join, you get access to all of the previous modules as well!
You can read all about it and join here.
Pinfinite Growth
One of the best ways to make traffic happen for your blog, other than mastering SEO (which we talk about in depth in my coaching group!) is to master Pinterest. Melyssa Griffin is the queen of this niche, and her Pinfinite Growth course will take you through how to build up your Pinterest and Tailwind.
This course is also amazing for those who are looking to become a virtual assistant, which is one of the ways I recommend learning and making ends meet before your blog is profitable. Pinterest is one of the things that many bloggers like to hire out, and knowledge of this platform, not only for your own needs, but also for the needs of another blogger, can help you grow in so many ways!
Melyssa has several other courses, including another I’ve taken on how to create a course (yep, a course on how to make courses!), but it was really the high-level mastermind I joined that helped me realize how valuable the coaching format is instead.
Overall, coaching has been an amazing experience and I hope to invite you into my course to learn more. You’re always welcome to contact me to ask questions about it.
Whatever you end up choosing for your blogging journey, I hope it’s a labor of love and gives you as much benefit as it has given me. It’s a rewarding profession with so much freedom, and I wouldn’t trade it for anything!
Jub says
Great review Kristin! Haven’t signed up to either course, but you confirmed my thinking. In regards to SEO, Brian Dean is who I follow.
Definitely see what you mean by Superstar Blogging being more of the end game approach, which was why I refrained from signing up to TBS. Kind of assumed SB was the same, so might have to take a look at that. Cheers!
Kristin says
Moz.com’s whiteboard Fridays is also good for SEO
Brittany Thiessen says
I haven’t signed up for either course, but I really enjoyed reading your review of both of them. You provide a really good and in-depth look at each course and the pros and cons, which is really helpful when making a decision about which one to choose.
I may take a blogging course in the future and since I already know the basics and have my blog set-up, I would probably go with the Superstar Blogging course. I have followed Matt’s blog for awhile, since before I started mine, and have always enjoyed his writing and travel advice.
Thanks for sharing this!
Kristin says
Glad that you found it helpful! It’s so hard to know when first starting out so my hope was that this would aid in making the decision. Best of luck with your blogging journey 🙂
Dave says
Hi Kristin,
Thanks for taking the time to review Travel Blog Success and sharing your honest thoughts about how we can improve the experience for our members
We’ve been working behind the scenes to address a few of the things you mentioned, specifically how we can better help intermediate/advanced bloggers, and will share more about those efforts in the coming weeks.
We remain committed to helping bloggers at every stage of the game.
Audrey says
Hi Kristin, I was one of the first to sign up for Superstar Blogging and as a newbie found it invaluable. I like that Matt promotes integrity around monetizing in regards to press trips and sponsored posts. Thanks for your review, with all the promoting of TBS I was considering signing up for that as well. Now I think I’ll give it a miss. Cheers.
Brooklyn says
I am a member of TBS and love it, but I do agree that it is primarily for beginners.
I really want to try out Superstar Blogging though, and I’m pretty sure I’ll end up buying it soon ?
Matt says
Thanks for the review! I would say that our modules do more than link out though. While we do link out to give people added context and perspective, our modules are extremely long and detailed. Most of our lessons are over 5,000 words (some upwards of 10,000). We got into a lot of detail using text, screenshots, and video that gives you a depth of content I don’t think TBS has!
Appreciate the feedback though as we are doing a major content update next month!
chewy says
Thanks for a thorough review! It’s great that you are totally honest about what you think because it does mean something.
I joined TBS earlier this week, and I’m now thinking of also joining Superstar Blogging…
Ijana says
I have read so many review of TBS and was always kind of wary of it for that very reason. I honestly knew nothing about Superstar Blogging, but I’m glad to know it would be another option. Do you think there would be value in getting both courses, or do you think the expense means just one course would be better value? And what about someone who doesn’t actually care about making money off it but wants to have a good blog, would Superstar Blogging be a good investment for that?
Charles McCool says
I am not intimately familiar with either program but find your analysis useful, in case I decide to pursue them. Nice stuff!
Emily says
Thanks for the reviews!! I’m going on a long term adventure to Asia and Europe next year and was thinking of starting up my own blog. I don’t really have a clue where to start though so I’ve been considering Matt’s course. My problem with that is – I will probably want to join the photography and writing courses as well. Have you given those a go? Would love to read your reviews on them.
Sarah says
Thank you so much for writing this piece. This is exactly what I’ve been looking for. I actually asked Matt himself once the difference between them. Naturally he gave me a vague answer lol. I feel at this point TBS may be over saturated with people trying to make it big. I haven’t bought either because they’re expensive and I wanted to know I would be getting my monies worth. The points you make along with the price difference and the thought of supporting someone like Matt whose passion and life goes towards helping others travel it almost sounds like a no brainer.
Rachel says
I hadn’t heard of Superstar Blogging before reading your post and now I’m curious to check it out. I’ve been interested in taking some travel blog courses but have been weary of too much newbie content.
Kristin says
I think the best courses balance both!
Bells Hann says
This was so helpful…I am definitely considering signing up to the course.
Annika says
Thank you so much for sharing! I have been thinking of buying one of those and you made my choice a lot easier!
Emma says
Hi Kristin !
I have to say joining a program is in my plan as I’ve been thinking of creating a blog for a long time 🙂
So thank you, this is indeed very helpful ! I’m surprised about the Facebook groups thing ! But this is all good information !
Ro says
Thanks for the great info. Never thought about signing up for one but now I’m considering it 🙂
Wendy says
I’m very new to the blogging/vlogging world and was thinking about taking Matt’s course since I’ve been following him for a while now. It is a bit overwhelming at first to figure out where to start. Thank you for the review on both these courses.
Joel says
Thanks for this piece. I’ve been doing research on creating my own blog and have just been going in sixteen different directions with all the available advice and opinions on how to start. A common suggestion has been to sign up for a blogging course. The two biggies that keep getting thrown out there are TBS and Superstar blogging, so naturally I’ve been bouncing between the two.
Your review has been what I’ve been looking for and has clarified things for me. And the winner for the program that will edify me in this venture is–*cue drum roll*–Superstar Blogging! I will be sure to sign up though your affiliate link, I have to pay you somehow for this gem of a review.
Keep up the good work and hope to see you on my blog someday (when I get it up and online, of course)!
Kristin says
Yay I’m so glad that I helped with my review! Best of luck to you.
sabrina barbante says
thank you so much for these tips! can’t believe I haven’t found you before!!! 2017 will be the year of my first TB event and I must choose one!
Sofie says
I’m in TBS as well and I agree with the group-size problem, though it’s still the most valuable Facebook blogging group I’m in by far and I can’t ignore the connections it allowed me to make over the past few years.
I’m really happy TBS completely revamped their course as I feel it offers a lot more to intermediate/advanced bloggers, but I think it’s important for advanced bloggers to look beyond the travel blogging roam for strategies to improve their business and it seems Matt is tackling that in a great way by talking to the real experts in fields like SEO and affiliate marketing, instead of to the people in travel blogging who do well in those areas but aren’t necessarily the overall experts.
I’d be interested in taking his course as I know he’s brilliant, but am unsure whether it would be a good investment in terms of gathering new knowledge that I can’t find on sites like Moz, Viperchill, Backlinko, SPI, etc.
At this point in my blogging career, I find it really hard to know when something will actually deliver something I don’t know yet or can’t easily find elsewhere. I’m pretty sure that if I were to sign up, the conversations with Matt and the Facebook group would probably – again – be the best part about it.
Kristin says
I feel that with travel blogging courses (and most courses in general, about anything these days) you could search online and self-teach. The benefits are that it makes it so much quicker, you get access to a group where you can ask questions and get feedback, and and you get the resources that worked for someone else all in one place. They’re tried and true and tested. $400 is a drop in the bucket, really.
Kristin says
Yep! Chris is the tech guy and he’s great. I use his services too
Brenda says
Hi Kristin!
Thank you for posting this review! I’ve been thinking about taking a blog course. The only problem is my blog is a mix of a few things (maybe this is one of the things I’m doing wrong). I’m living the cube life right know so my travel experiences are minimal compared to some of the travel blogs out there. Do you think Superstar Blogging would help me anyway?
Thank you!!
Kristin says
Now that I’m thinking about it, it would apply to most niches, even if it’s not travel. I also think sometimes a mix is good in order to differentiate yourself, as long as they all make sense together. A course could really help you figure out your niche and branding.
Alicia says
Thanks so much for your review. It was very helpful as I am just starting and this is all a bit overwhelming.
Craig Hebert says
Thanks for the review; good information and comparison. And the winner is: Nomadic Matt’s Superstar Blogging, and you. Will be purchasing Superstar Blogging through your affiliate link after posting this comment.
Craig and Tricia
Kristin says
Thanks Craig! I hope it helps you create a kickass blog 🙂
MICHELLE BENNETT says
I have been considering starting a travel blog for ages, and have recently been doing some research.
So when I stumbled across this review, it has given me exactly the tips I need to start. I will most probably purchase Superstar Blogging shortly. Thanks so much for this help and inspiration, I need to start now!!
Kim says
Thank you for this review. I have been struggling with which program to invest in. This really helped.
Angela says
Just what I needed. I’m taking TBS affiliate course now, but this post definitely has me wanting to pull the trigger to learn from Matt! (I’ll click through on your affiliate link)! I’ve seen him putting a heavy promotion on FB sponsored ads for the class and had been meaning to see if it was worth the investment.
Kristin says
Let me know what you think after you try it!
Sheena Neil says
Great post. You gave some great points and have convinced me to go with Matt’s course *used your link*. Wish me luck 🙂
Kristin says
Good luck! You got this!
Stefanie says
I’m starting to look into doing more with my blog, so reading such a thorough review of these two programs was really interesting! Thank you for posting this!
Kristin says
Glad you found it helpful, Dean! Yeah I think in terms of leveling up Matt does a great job with his course on pitching and thinking of it as a business that can earn some real money.
Jason Tremere says
Your affiliate link is missing the H
e.g.
ttps://travelblogsuccess.com/?ref=219
Kristin says
Thanks so much!
Carter says
Great advice! Thanks for the comparison, you enforced my decision to use Matt’s course. I’m pumped to start my blog soon!
Cheers.
Global nomad says
Sorry for being off-topic, but this is an interesting topic to me and I would like to hear your insights. I have never really though about making money with travel blogging as I have seen minimising costs more sustainable and viable long-term strategy. This whole business of selling links and publishing paid post does not attract me. It does not allow to be critical and true to yourself if you first and foremost have to think about money and generate added value to those who are paying you. And if you are critical, they won’t be paying you in future and you might lose potential customers as well. That does not bother you?
Kristin says
I don’t sell links and I don’t publish paid posts unless it’s a company that I genuinely use. In the past year I’ve only done that with two partners. Yes, it would bother me to just take money from any sponsor who comes my way. If you are acting from a place of wanting to genuinely add value and help people, then writing books, making courses (like this one), selling your photography and videos, and inputting affiliate links is all ethical, in my opinion. As a reader of other blogs, all of these things are OK with me when the writer is truly putting something of value out there.
Kristin says
I used to have a plugin for that but it made something strange happen with the site. Noted, though!
There are many creative ways to make money online these days. I’m sure you’ll figure something out that feels right 🙂
Global Nomads says
Actually we are focusing on doing work exchange and minimising our spending instead of making money. That has worked best for us. Our average costs during the past 12 years on the road has been US $10/day/person. It’s still a lot compared to fact that half of the world’s population gets by with less than US $2/day.
You are running WordPress. Let us know if you need any help with it and hope you will get the notification plugin back up and running!
Stavvy says
Hi Kristin,
Long time reader, first time commenter (spell check says that’s not a word!), anyway, I am currently in the process of setting up my blog. I have been travelling and volunteering abroad for a while now and as a social worker I believe I’ve got a nice little niche to explore.
Your comparison is probably the most cohesive post I have read so far, but I am struggling to find further information on how beneficial Superstar Blogging is when undertaken by a complete beginner.
I’m the Carrie Bradshaw of technology. Seriously, WordPress intimidates the the heck out of me. There are back ups to be made, site security and all these plugins to deal with – I seriously just want some honest information on what works and how to create a pretty / secure blog (for the technically challenged).
Would you still stand by Superstar Blogging being the best platform for that?
Cheers
Stav
Kristin says
Hi Stavvy, yes I think it does a good job of covering the basics, and if you don’t understand anything or need it explained further, you can ask in the Facebook group or look up a Youtube tutorial for that specific thing. That’s what I’ve done as I taught myself video editing.
Stavvy says
Thanks for that.
I’m sure I’ll get to the video part of blogging one day. For now, I’m going to focus on the basics, put some content together and see what direction it takes me.
I’ll be sure to use your affiliate link when I do purchase though =)
Thanks
Stav
Jeff says
Thanks for your detailed review, I went with Matt’s course based on your info (through your link). Looking forward to jumping in and moving things forward.
Happy holidays!
Kristin says
enjoy Jeff!
George says
Excellent review of both courses! I’m trying to decide between one of these two where the emphasis seems to be on blogging, and a more traditional Freelance Travel Writing distance learning course, like this one https://www.lsj.org/web/travel.php – what would your advice be?
Is it simply down to who you want to write for. The blogging courses are aimed at bloggers, and freelance journalism at those who want to write for others?
Any guidance would be great.
Thanks!
George
Kristin says
Hi George, I think you’re spot on – if you want to have your own business and blog, then there’s a lot of marketing, understanding of social media and SEO, and knowledge of how to make things visually appealing as well that are all important. The LSJ course looks more like learning how to freelance. I think both are probably very helpful, since you can never stop learning about how to become a better writer, and since most bloggers do also freelance as well to round out their income.
Personally I prefer to work for myself, so I’ve gone the blogging route, but it just comes down to your personal desires.
Gwen says
I have been looking to purchase Nomadic Matt’s blogging course and your review is really helpful. Thank you!
xo,
Gwen
Kristin says
Yay glad it helped you!
Caroline says
Thanks for this comparison. I’ve been comparing different blogging courses and was wondering if a travel blogger would benefit more from a specifically travel blogging course or would a general one work just as well. (For example, the travel blog summit or createandgo ) I have looked at the Superstar Blogging course, too, and it kind of intimidates me.
Keep up the great work! Thanks !
Kristin says
I think everything will help, but the truth is blogging is a lot of work, so the course is just a small taste of how it’s going to be, TBH! But if your heart’s in it you can do it!
Erica says
You mention in the video that you should leave some time after querying a publication or blog for them to respond before pitching that same idea elsewhere. How long is appropriate? Is there an industry standard? Should someone wait 3 week or 3 months?
Kristin says
I’d give it a week or two at least, and I’d note that in your outreach too.